Radical Product Thinking: The Book

Our current approaches to building products and scaling companies have helped us innovate faster and move financial KPI up and to the right in the short-term. But in the process, our products have often inflicted collateral damage to society through digital pollution. We’ve learned to accept that being successful and changing the world (for the better) are mostly mutually exclusive.

I’m working on a book that introduces Radical Product Thinking as a big idea that helps us break through this dichotomy. Radical Product Thinking is a methodology for systematically building successful products while making the world a better place. We can build products that do good AND do well.

Publisher: Berrett Koehler

Release date: 28 September 2021

I’ll be sharing exclusive previews of the upcoming book with the Radical Product Thinking community. You can subscribe to the mailing list here — it’s free!

You can learn more about the Radical Product Thinking movement on radicalproduct.com, and download the free toolkit that can help support you as you become a Radical Product Thinker!