Whether you’re a founder pivoting your startup or a leader at a larger company driving digital transformation, you have to navigate turbulent waters as you create change in your organization. — As a leader, you typically have better visibility and see the obstacle ahead — it’s intuitively obvious to you that you need to steer the ship in response. As a result, communications on pivots and transformation often focus on the what and the how e.g. we’re swerving left, and we…